Personal Branding for Leadership at the workplace
Coach: Marielle Legair, United Kingdom
Key Objectives
Career Progression:
Help the talent gain awareness of their brand so that they know how to increase their visibility and manage their career development more effectively. This is particularly relevant to women who may be the ‘only one’ in their team and may not feel comfortable with self promotion.
Executive Presence:
Educate and empower talent with the skills to network proactively so that they understand how to put themselves forward, build relationships and raise their profile in-person and on LinkedIn.
Self Leadership:
Encourage the adoption of an intrapreneurial mindset so that the talent are able to develop the capability to share ideas and innovate in their roles.
During the interactive workshop, participants will learn how to apply The Professional Presence Framework (Performance, Pitch, Presence, Partners and Plan) so that they gain a deeper awareness of how to manage their personal brand and career development.
The session will outline Five Powerful Strategies to Increase Your Professional Presence. During the session, there will be an interactive elevator pitch exercise where attendees will refine their elevator pitch so that they feel confident networking with senior leaders. This will be a highenergy session with attendees learning and applying the concepts of how to manage a successful career. Key Learning Outcomes
Improved Career Prospects:
Participants will gain clarity on their professional brand so that they know how to proactively manage their career development.
Enhanced Leadership Presence:
By working strategically ‘on’ their career progression the talent will be equipped with networking skills so that they understand how to build relationships and raise their visibility particularly with senior leadership and on LinkedIn.
Increased Self Leadership:
Participants will understand how to shift from a fixed employee mindset to that of a growth intrapreneurial mindset, so that they are empowered to think differently, speak up and create new forms of value in their role.
About Marielle...
Speaker, LinkedIn Top Voice and LinkedIn Learning Instructor and founder of
Legair Consults Ltd, Marielle provides personal branding workshops that teach self leadership
skills to boost engagement, retention and productivity in the workplace. Her work also empowers leaders to increase the visibility and progression of talent through personal branding.
As a former executive visibility professional, combined with experience as an entrepreneur, she has a unique understanding of what it takes for women and diverse talent to thrive in male-dominated industries.
Her LinkedIn Learning courses titled: Use Your Strengths for Impact and Influence at Work and Refresh Your Workplace Social Skills are available to 30 million people globally. She has delivered transformative keynotes and training workshops in the UK and U.S. for various global brands including: bp, Diageo, LinkedIn, Macquarie, Microsoft, Red Bull and Yale University.
Prior to launching her own company, she led executive visibility campaigns for CEOs and senior leaders at Deloitte UK and Deloitte Global and AlixPartners in New York.
Her work has captured global audiences' attention through top tier media channels including BBC, Bloomberg, Financial Times and Forbes.
Her book, The Personal Brand Bible for Ambitious Women is available now on Amazon.